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GENRE BRANDS

Groove Cruise is curated across multiple genre brands, each with its own sound and energy. Every artist on the lineup falls under one or two of these brands, making it easier for you to explore the music you love, filter the lineup by sound, curate your personal schedule, discover new artists within your favorite style, and find your genre community.

ABYSS

The ship’s heartbeat for underground dance music: hypnotic techno, pulsing minimal grooves, and cinematic melodic sounds. If you crave depth, tension, atmosphere, and forward-thinking sound design, Abyss is where you descend.

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EMBARK

Our trance-dedicated brand featuring intimate sunrise sets on the pool deck to massive theater takeovers that feel like stepping into another dimension. This is where melody meets euphoria in the most exciting moments on the ship.

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RISING TIDES

Celebrates everything house with fun, uplifting, social, and irresistibly danceable sounds. This is the constant groove that keeps the ship moving. 

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SIREN’S ECHO

Dedicated to melodic bass, melodic dubstep, and emotionally driven bass music in all its forms. This brand blends cinematic builds, powerful drops, and heart-forward songwriting with bass-heavy production. 

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TRENCH

A space dedicated to drum & bass culture, where Captains can dive headfirst into fast tempos, euphoric drops, and a community that thrives on connection. If 174 BPM feels like home, welcome to the deep end. 

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TAKING BACK EMO

Since debuting on Groove Cruise Cabo 2022, Taking Back Emo has grown bigger with every sailing and it’s back in 2027. Refresh your MySpace Top 8, dust off your liquid eyeliner, put your skinny jeans on, and get ready to scream “we’re not okay!” 

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BEYOND THE BRANDS

While Groove Cruise is curated across these six core Genre Brands, magic happens everywhere.

As you wander the decks and explore secret rooms, you may stumble into a full on jamband jam, surprise hip-hop sets, Taylor Swift dance parties, country-EDM throwdowns, genre mashups, artist pop-ups, and moments you never saw coming.

Groove Cruise is a floating music festival where discovery is part of the experience.

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