Captains, we know festival fashion is a huge part of the Groove Cruise experience. Themes get announced, plans get made, and suddenly everyone’s hunting for the perfect outfit that fits the moment, the music, and the energy on board.
But somewhere along the way, festival fashion culture has evolved into a cycle of “new event, new outfit,” and while it’s fun, expressive, and a core part of our world, it’s also becoming expensive, wasteful, and harder on the ocean we call home. The world consumes 80 billion new pieces of clothing every year, with the average American generating 82 pounds of textile waste every year.
This isn’t about calling it out but acknowledging that there’s a better way forward, one that still celebrates creativity and individuality without contributing to the fast-fashion cycle that’s threatening our planet.
Sustainable fashion isn’t about giving up creativity or limiting self-expression but rethinking how our clothing is made, used, and kept in circulation. At its core, sustainable fashion focuses on reducing waste, choosing higher-quality or secondhand pieces, and extending the life of the clothing that already exists.
It asks us to consider where our clothes come from, how it was made, who made it, how long it will last, and where it’ll go when we outgrow it or don’t want it anymore.
Fast fashion refers to cheaply made, quickly produced clothing designed for short-term use and it affects far more than the environment. The fashion industry is the second most polluting industry in the world, totaling 2.1 billion tons of annual carbon emissions and making up 4% of the world’s total.
Some detrimental effects from fast-fashion include:
The rave and festival community is one of the most creative, expressive scenes in the world. But it’s also become one of the fastest-growing contributors to single-use fashion.
Many attendees may feel the pressure to wear something completely new for every theme night, every day of the cruise, and every festival. At the end of the day, this becomes expensive, overly wasteful, and feeds the fast-fashion system harming our oceans and bodies.
This is where Groove Cruise and Raveival are stepping in with a solution that supports expression and the planet: The Treasure Hunt Fashion Show, our festival fashion swap and runway show!
Instead of buying something new, Captains can bring pre-loved festival outfits, earn tokens based on quality, creativity, and uniqueness, trade them in for new pieces, and reduce textile waste.
The Treasure Hunt, hosted by Raveival, is officially setting sail as part of Groove Cruise Miami 2026 Captain Connections! This point-based, secondhand fashion swap invites you to trade your pre-loved festival looks for gemstone tokens, then redeem those tokens to shop a curated treasure trove of unique styles built entirely by the #GCFAM.
Open for 4-6 hours each day, The Treasure Hunt transforms the ship into a living, breathing cycle of creativity, reuse, and self-expression. This is more than a swap but a sustainability movement for the seas and a celebration of the bold, expressive fashion that makes Groove Cruise what it is.
The goal is to reduce waste, promote cyclical, sustainable fashion, build community, and give your festival fits a second life at sea. One Captain’s cast-off could be another Captain’s dream look!
1. Gather Your Treasures From Home
Pack your pre-loved festival or themed clothing you’re ready to pass on to a new Captain.
2. Label Your Bag
Place a note inside your bag with your first and last name.
3. Drop Off Your Items
Bring your items to the Treasure Hunt, located at the Loyalty Desk Area on Deck 6 (next to the Schooner Bar).
Donation Hours will take place on Day 1 from 12-4pm.
4. Earn Your Gemstones
Items are evaluated based on quality, creativity, and uniqueness. Eligible items include festival attire, themed fashion, and accessories in good condition (no rips, stains, kandi, or small trinkets).
5. Shop the Treasure Chest
Use your gemstones to shop for new-to-you outfits! The Treasure Chest will be open daily, with hours listed in the GC schedule closer to sailing.
The Treasure Hunt Fashion Show, also hosted by Raveival, takes the excitement even further with a fun, collaborative style challenge that puts imagination at the helm.
Captains will be grouped into teams of four, consisting of one model and three designers. Teams will explore the Treasure Chest to curate their best secondhand festival looks, then send their model down the runway to showcase their masterpiece. Outfits can be bold, whimsical, artistic, themed. The more inventive, the better!
The best part? The crowd decides the winner. Cheers, energy, and audience hype determine which team reigns supreme.
Captains can join the show as a designer, model, or simply enjoy the spectacle from the audience. It’s all about creativity, connection, laughter, and celebrating the expressive spirit of festival fashion on the open seas.
Signups are now open and required before sailing! Sign up through your Whet Travel account and register under Captain Connections. Signups close December 12, 2025. If you want a specific Captain on your team, make sure they sign up too. You’ll be sorted into groups of four, creating the perfect mix of personalities and creative styles.
More information can be found here. To see Raveival’s resale marketplace, click here.
Groove Cruise Miami 2026 is SOLD OUT. Stateroom bookings for Groove Cruise Miami 2027 open on December 11th!
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